My artist is called Adam Green; his genre of music is called indie rock. Indie rock became mainstream in the late 2000's, with band such as kings of Leon, arcade fire and vampire weekend.
The general audience for indie rock is males and females aged 14 - 30 years old. This is because indie rock is a fairly modern genre of music, this means older generations of people won't be used to it and prefer there generations sounds of music.
In an indie rock music video the stereotypical mise en scene the audience is likely to see is a rundown warehouse like kings of Leon - sex is on fire. Or just inside a basic studio performing in an entertaining scenario’s such as Vampire weekend - A punk and Arctic Monkey's - I bet you look good on the dance floor. These styles of videos give the songs a basic and simplistic atmosphere to it.
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